The latest edition of the Entrepreneurship World Cup (EWC) took place in the Kingdom of Saudi Arabia. This nation has swiftly evolved in recent years to become a hotspot in the MENA region for startups and small and medium-sized enterprises (SMEs).
Bolstered by young demographics, a growing entrepreneurial culture, and government reforms that support the growth of startups, the Global Entrepreneurship Monitor's (GEM) 2022 National Entrepreneurship Context Index recently ranked Saudi Arabia as the second-best economy in the world to start a business. The combination of these developments made the Kingdom well-placed to hold this year's edition of the EWC.
Co-hosted by the Global Entrepreneurship Network (GEN) and Monsha'at, the Small and Medium Enterprises General Authority of Saudi Arabia, the EWC is one of the largest, most diverse pitch competitions and support programs of its kind. Since its establishment in 2019, it has seen over 400,000 entrepreneurs from 200 countries tenaciously compete for the top spots.
Hera Health Solutions the only company from the US to place in the Top 10 began with a clear vision from its founders: to improve how the healthcare industry handles drug delivery to the body. As it stands, there are billions spent on the discovery of new drugs, but the drug delivery mechanism to the body of many existing medications is overlooked. Today, once the lifespan of existing drug delivery implants is over, and the drug has been consumed, the implant must be removed through potentially painful removal procedures. Hera Health Solutions is mitigating the risks and costs associated with this process through its nanotechnology-based manufacturing process, which incorporates biodegradable materials that absorb into the body as the drug or hormone of choice is thoroughly utilized. This patented technology aims to rapidly increase the safety and efficacy of existing long-acting therapeutics.
See the link to the MSN Entrepreneur Article Here: